Intersex Initiative, an intersex organization based in Portland, Oregon and founded by the late Emi Koyama, planned an action outside of the AAP conference to "raise awareness of intersex issues and to encourage physicians to adopt a patient-centered protocol." 

This is not a protest, rather, we see it as an opportunity to directly educate the nation's top pediatric experts about what intersex children really need and how doctors can help end shame, secrecy and isolation that surround the lives of intersex people. This event will also kick off the first annual Intersex Awareness Day being planned for October 26, 2004 by grassroots activists and allies around the world. —Emi Koyama, 2004